![]() But people’s data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge. Your TV type determines the steps to enable or disable the Samba TV® service.The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. Make sure that your TV has an active internet connection. If model-specific information is needed to complete any step, check your manual. Manuals are posted on your model support page. Samba interactive tv setup phillips manuals# On the supplied remote control, press the HOME button.Under System Preferences, select Interactive TV Settings or Samba Interactive TV.To disable Samba TV, select Disable or Off.To enable Samba TV, select Enable or On.Smart TVs use image recognition to identify what is on your screen, regardless of input source, in order to collect data and target ads across devices, according to The New York Times.Sony, Sharp, TCL and Philips use Samba TV for this purpose. Your TV knows what you’re watchingStreaming providers know exactly what you are watching on their respective services. They use this data as a basis for business decisions, statistics, and sometimes to target ads on the service. Systems built deep into modern Smart TVs, however, are far more sophisticated. They use so-called ACR (Automatic Content Recognition) to do real-time image recognition. This allows them to track everything you are watching, regardless of the input source being an app, a TV channel, a console game, or a vacation photo. Samba Interactive TV is one of the key players on the market. The New York Times reports that Samba TV is currently integrated in TVs from Sony, Sharp, TCL, and Philips, amongst others. In the US alone, they can collect usage data from 13.5 million Smart TVs but the system has also been deployed in other regions, including Europe. The company itself confirms that its technology is also found in TVs from Toshiba, Grundig, Beko, Arcelik, AOC, Westinghouse, Element, Magnavox, Seiki, and Sanyo.īesides the tracking practices, several users have demonstrated how Samba TV negatively affects performance on Sony Android TVs. It simply makes the user interface noticeably more sluggish to navigate. On for example a Sony Android TV the user is presented with a screen to explain that Samba TV collects data in order to offer personalized recommendations.Īlso read: Guide: How to turn off Smart TV tracking (ACR) Samba TV is opt-in during setup of the TV, the company pointed out. ![]() Samba interactive tv setup phillips how to# The New York Times presents a different version of the truth. It details how the system initially creates a “content ID” for the viewer or household that is used to create a “device map” for all associated digital devices. ![]() In this way Samba TV can track 1 billion devices with the Smart TV as the “master key”. The method can be used to map behavior, habits, preferences, and more. The data can also be used to target ads across devices and The New York Times claims that Samba TV has “even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets”. Samba TV is not aloneSamba TV is not alone in using ACR technology. Samba interactive tv setup phillips tv#Īnalyst company Nielsen has acquired Gracenote, which supplies programming data used in the TV guide on many Smart TVs. Through Gracenote, Nielsen is implementing its so-called Grabix system that collects statistical data using ACR technology. The New York Times says that Inscape and Alphonso have employed similar systems.
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